On November 27, 2025, the International Educational Corporation (KazGASA) hosted a guest lecture for students of the School of Design with the participation of members of the Industrial Committee of Vertex Studio. The lecture was delivered by Madina Kassymbekova, Master of Arts and Director of Conceptual Design at Vertex Studio, and Ekaterina Pupchenok, Creative Director of the company.

The topic of the lecture was “Architectural retail design in commercial spaces: Vertex Studio’s practices and the flagship case of Beautymania Mega Almaty.” The speakers discussed professional approaches to commercial design, current trends in retail architecture, and shared their experience in the implementation of the signature Beautymania project.

The event was aimed at developing students’ professional competencies, expanding their understanding of architectural and commercial design, and strengthening cooperation with the industry.